Campus Life: Purposeful Content Marketing

Amazing things are happening in your school on a daily basis, take advantage of these moments to show what your school is all about and reach your potential families with a well aligned commercial strategy.

Date and time: Oct. 11, 11am Central time; 2022; 90 minutes 

Audience: Admissions / Communications / Marketing staff

Cost: Free to member Schools


  • Finding/ Identifying your value proposition
  • Review of your customer journey
  • Buyer persona: Defining your target families
  • Commercial Department structure
  • Data Generation: Current and historical analysis for strategic commercial decisions. 
  • Content Marketing plan

Offered by: Alejandra Abreu and Paty Guemes, Communications and Marketing specialist and consultants